Website relaunch

Every profession in Switzerland has its own association. This also applies to the Medical Association of the Canton Zurich (AGZ). The tasks of an association are very diverse. Associations define the professional profile and offer training (certifications), further training (recertifications) and enable association members to network with other members, exchange training materials and organize meetings. An association also has the task of sharing informations (publication of guidelines, for example), being politically active and keeping ahead of the times. Naturally with a view to the respective job profile and the need to motivate young people to learn this profession. Effective marketing is needed to make people aware of the association's thematic images. In this way, the "next generation" can be secured, existing members can be provided with information and new members can be acquired.

As you can see, an association combines many tasks and offers, a wide range of services. This requires a functioning digital infrastructure that optimally supports the processes of an association. This is where we come in. And where do we start? Exactly, with the needs assessment.

The Medical Association of the Canton of Zurich wanted to give its entire website a new and clearly structured look. Members and interested parties should be able to navigate the website and intranet without barriers. Another important aspect was the automation of various internal association processes to optimize the office and ensure member satisfaction. A complete relaunch and yes, the migration of data from the old to the new CMS was complex and challenging, but we completed it successfully.

Intranet / member portal: We have designed barrier-free access for members to the intranet and all member benefits are now collected and clearly displayed. All events can now also be found in this area and registration is now barrier-free.

These measures ensure a clear increase in member loyalty and satisfaction. The simplicity and quick access to member benefits and event registrations can also reduce the workload at the office.

Website structure: The website was outdated and no longer met today's inclusion requirements. We therefore carried out a user-oriented redesign and created a new website structure.

The updated manuals and guidelines for procedures and processes in medical practices are now also clearly visible. They have the opportunity to increase their practice efficiency with the easily accessible guidelines. In fact, procedures, regulations and processes are constantly changing and doctors have to follow the guidelines closely.

Easier navigation and accessibility in particular will increase website visitor satisfaction and reduce the number of phone calls to the office requesting information.

Newsletter, marketing tool: A lot of information needs to be distributed to different target groups. The various newsletters are now clearly structured and different templates simplify the filling of the medium. The target group definition for the mailings has been optimized (through clear flags in the CRM) and enables more efficient allocation for both newsletter dispatch and mailings etc. Thanks to the clear assignment of contacts recorded in the CRM, marketing and communication in general is more personalized and the needs of members and interested parties can be better met. Evaluations can now be generated from the CRM as a support and decision-making basis for future activities and new services. All of this is automated. The entire data management is now easier to handle and the personalized communication improves the member experience. The improved data management reduces the workload at the office and provides the necessary tool for service management and support in marketing and communication campaigns.

Events: AGZ launches, organizes and informs about various types of events. Training courses (with integrated learning material, subsequent certification), online conferences, information events, internal (for members) and external (interested parties, specialist committees, etc.) events, clear differentiation (possible registration, confirmation email, invoicing) and mapping in the CRM were the focus here. We implemented this automatically, both in the communication for members and by assigning the corresponding flags in the CRM.

Content: The organization and collection of documentation, dossiers, certifications, etc. is an important aspect of the Medical Association of the Canton Zurich. Thanks to the optimized filing and search function, it is now possible for members to upload and manage documents without barriers and at their authorization level. The website and the member portal include a blog function and the option to share news.

Automation: The aim was to minimize the processes and workload of the head office so that employees can once again focus on the essentials (member support and services, financing the association).

This project was realized by MD Systems and its developers as well as Gabriele Fackler, the designer.